Cruise
Autonomous vehicle technology developer and General Motors subsidiary
Data Confidence: 84% · Sources: 5 · Last Updated: Sep 18, 2026
- Net Worth ▲
- $10.0B
- Reach ▲
- 1.0M people
- Power ▲
- Cruise commanded over $10 billion in total funding and managed a commercial fleet of hundreds of autonomous vehicles operating across San Francisco, Phoenix, and Austin.
- Influence ▲
- As a pioneering commercial robotaxi operator alongside Waymo, Cruise directly influenced regulatory frameworks, municipal transportation policies, and safety standards for autonomous driving.
- Network ▲
- The company built major capital and technical partnerships with industry giants including parent company General Motors Company, Honda Motor Co., Ltd., Microsoft Corporation, SoftBank Group Corp., and Walmart Inc.
- Legacy ▲
- Cruise proved the commercial viability of urban driverless ride-hailing by completing over 250,000 passenger rides before shifting its core technology into mass-market personal driver-assistance systems.
- Trajectory ▲
- Stable — first assessment on record.
About
Cruise LLC is an American autonomous vehicle technology developer founded in 2013 by Kyle Vogt and Dan Kan, headquartered in San Francisco, California. Acquired by General Motors in 2016, the company raised over $10 billion in capital from strategic investors including Honda Motor Co., Ltd., SoftBank Group Corp., Microsoft Corporation, and Walmart Inc., reaching a peak private valuation of $30 billion. Cruise developed all-electric self-driving systems and operated commercial robotaxi ride-hailing services across major U.S. cities such as San Francisco, Phoenix, and Austin, delivering over 250,000 driverless rides. Following safety incidents and regulatory suspensions in late 2023, its autonomous technology operations were restructured and folded into General Motors' broader driver-assistance software program.
Known For
Developing self-driving vehicle technology and operating commercial driverless robotaxis as a subsidiary of General Motors.
Connections
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