B
Buick
High National Level Public Record
Editorial estimate, not verified fact — DisclaimerPremium automotive brand and division of General Motors
Data Confidence: 81% · Sources: 4 · Last Updated: Sep 18, 2026
- Net Worth ▲
- $15.0B
- Reach ▲
- 10.0M people
- Power ▲
- As a division of General Motors, Buick commands annual vehicle sales of approximately 480,000 units, utilizing GM's global manufacturing footprint and supply chain network across North America and Asia.
- Influence ▲
- Buick drives consumer trends in the premium crossover and new energy vehicle segments, particularly in China where models like the GL8 MPV and Electra series lead market adoption.
- Network ▲
- Buick benefits from General Motors' worldwide corporate resources, a joint venture partnership with SAIC Motor in China, and thousands of multi-brand dealerships across North America.
- Legacy ▲
- Founded in 1899, Buick established essential innovations like the overhead valve engine and provided the corporate springboard for William C. Durant to create General Motors in 1908.
- Trajectory ▲
- Stable — first assessment on record.
About
Buick is an American automobile brand operating as a division of General Motors. Founded in 1899 by David Dunbar Buick and incorporated in 1903, it served as the foundational automaker around which General Motors was established in 1908. Positioned as GM's premium vehicle division, Buick manufactures crossovers, SUVs, and new energy vehicles, maintaining major market presence in North America and mainland China.
Known For
Serving as the foundational automotive brand of General Motors and being the oldest surviving American car marque.
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